About us‍

We’re a full service ecommerce studio based in Christchurch, New Zealand

Decent Exposure brings together a small passionate team of eCommerce experts who offer a personal service and love working closely with our client's businesses. Founded by Joel Kendall, a seasoned Shopify Expert based in Christchurch, Decent Exposure brings together a carefully curated team of professionals with diverse skills in design, development, and marketing. We operate from our beachside studio office, where creativity flows freely, and we also collaborate locally and remotely with experts from around the globe. Our collective experience and innovative thinking make us the perfect partner for any business serious about eCommerce.


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We are

At Decent Exposure, we believe that a successful ecommerce website is more than just a digital storefront. It's a dynamic platform that should drive growth, engage your audience, and convert visitors into loyal customers. Our approach is centered around three core principles:

Quality Design: We craft visually stunning and user-friendly websites that leave a lasting impression. Your brand's unique identity and personality will shine through every pixel, ensuring your website stands out in the crowded online marketplace.

Usability: We're not just here to build a beautiful website; we're here to build a website that works. Joel takes the time to understand your business goals, your target audience, and your team's capabilities. This in-depth knowledge allows us to create a website that not only looks great but also functions seamlessly, making it easy for you and your customers to navigate.

Speedy Turn-Arounds: In the fast-paced digital world, time is of the essence. We pride ourselves on delivering projects promptly without compromising on quality. Our commitment to efficient turnarounds means your website will be up and running, attracting customers, and generating revenue sooner than you might expect.

Meet the team

Joel Kendall

Ecommerce Strategy, Marketing
& Client Success

Jimirah Baliza

UX Designer & Marketing

Aarti Bala

Shopify Developer

+7 Collaborators

We have a network of expertise that we collaborate with across development, apps, animation, branding, photography & more

Shopify Key Benefits

Shopify's software-as-a-service (SAAS) model gives you peace-of-mind that your website investment is future-proof, secure and will always have the latest in ecommerce features.

Quick Setup

Shopify includes everything needed out of the box to get your website online including; native hosting, shopping cart functionality & credit card processing.

Easy Customisation

Easy access to extensions: through robust third-party apps and integrations.

Industry-leading platform capabilities: Shopify hosts millions of stores, so they regularly release platform improvements to ensure all their merchants’ sites are built with industry-leading best practices.

Enterprise Level Security
& Platform Reliability

Shopify incorporates industry-leading security features into every product, like 256-bit SSL certificates, Level-1 PCI DSS compliance, and 99.99% uptime with 24/7 monitoring — allowing you to breathe easy knowing your business, and customers, are always protected.

Automatic Software Updates & Improvements

Finally, we bring everything together in the development phase, building and testing the final product to ensure that it meets your expectations and is ready for launch.