About Us

Decent Exposure is owned and operated by Christchurch based Shopify Expert Joel Kendall. Joel works alongside a small team, handpicked for their specific design, development and marketing skillsets, working variously from Decent Exposure's beach-side studio office and remotely.

With a focus on quality design, usability and speedy turn-arounds, you can confidently choose Decent Exposure for your next website project.


Decent Exposure Christchurch

The purpose of Decent Exposure is to ensure that your investment into your ecommerce website and your online ad spend are giving the results needed to grow your business. You can’t just build a website and hope that the people will come.  Joel takes the time to understand what you are hoping to achieve with your online business, who your target market are, what yours or your employees skillsets are, to ensure that you end up with a website that works and someone actually knows how to use it.  He will also consult on overviewing and improving your current website if it is outdated and lost in Google where no one can find it, also ensuring that if Decent Exposure builds your new website, it is optimised and positioned correctly so new and existing customers can find you easily.



Director’s of Traffic

When it comes to driving traffic to your site, Joel is an expert…. Not only in Shopify, but with Google Adwords (the paid ads to boost your search engine exposure), and also the minefield that has become Facebook ads manager. Joel has spent hours and hours over the years of growing his own Ecommerce fashion website  –  testing, measuring and tuning investments and ad spends to ensure he is getting the best and most effective ROI.  His hands on experience with both the boutiques that sell their product on Mode’s website, and the end user mean he has an excellent understanding of both back end format and front end design and layout to provide the best user experience (UX).

Joel and his Decent Exposure team specialise in helping small to medium size online businesses – largely Christchurch based but remote options make it easy to consult and implement anywhere in NZ.

We Can Help With


Online Store Setup


Shopify Design & Development


Digital Marketing